The Ultimate On-Page SEO Checklist for 2025
Want better Google rankings, more clicks, and higher conversions? Follow this simple, step-by-step on-page SEO checklist.
1. Website Basics
Use a clear, compressed logo with alt text and a proper filename.
Add unique title tags (50–60 characters) for each page.
Write catchy meta descriptions (150–160 characters) with keywords.
Use clean, short, keyword-rich URLs.
Enable HTTPS for security.
Improve site structure and internal links for Google sitelinks.
2. Content & Headings
Use one H1 per page with the main keyword.
Organize content with H2s and H3s.
Place your keyword naturally in the first paragraph.
Add related (LSI) and long-tail keywords.
Write in-depth, easy-to-read content (short sentences, bullets, formatting).
Highlight important terms with bold/italics (don’t overdo it).
Add FAQs to answer common queries.
3. Internal & External Links
Link to your own relevant pages using descriptive anchor text.
Use high-quality external sources only.
Add nofollow for sponsored or untrusted links.
4. Media Optimization
Compress images & use ALT text with descriptive filenames.
Use WebP/next-gen formats for faster load times.
Add video schema, titles, and transcripts.
Submit a video sitemap.
Optimize infographics, PDFs, and audio with metadata.
5. UX & Technical SEO
Make your site mobile-friendly.
Speed up pages (caching, CDN, file compression).
Use breadcrumbs for navigation.
Add schema markup (articles, FAQs, reviews, products).
Optimize category & tag pages.
Add clear CTAs on key pages.
Keep text simple (Flesch score 60+).
Use canonical tags to avoid duplicates.
Create a helpful custom 404 page.
6. Indexing & Search Visibility
Check indexed pages with
site:yourdomain.com.Block unnecessary pages in robots.txt.
Submit an XML sitemap to Google & Bing.
Add Open Graph (OG) tags for social sharing.
Use Twitter Card tags for better visibility on X (Twitter).
🔥 Follow this checklist, and your website will be optimized for rankings, traffic, and conversions!